My first exposure to Ayurveda was about 22 years ago when I started attending the Ayurveda workshops and seminars. The approach of holistic wellness, which incorporates mind, body, and spirit, was different from the allopathic medicine theories I grew up with. The concept of Ayurveda stayed with me. Moreover, I understood we must take our independent path for wellness rather than following the masses on health magic tricks like diet, synthetic supplements, and crazy exercise routines. Over the past years, I have gulped several books, posts, articles, and lectures to understand more about Ayurveda and how this “Science of Life” could positively affect not only my health but those of others as well.
I am particularly fascinated by the fact of how each cell is considered to be inherently an essential expression of pure intelligence, hence called self-healing science. Our body works extremely hard to heal itself, and we must learn to nourish our mind, body, and spirit. And the beauty of Ayurveda is that it helps in the nourishment of your body.
Ayurveda is a 5,000-year-old eternal science that first existed in the universal consciousness before it was passed from the creator to the ancient Indian mystics through meditation. According to the World Health Organization and the University of Minnesota’s Center for Spirituality & Healing about 70–80 percent of the people in the world rely on unconventional medicines mainly of herbal sources in their healthcare. India, being home to Ayurveda, especially, the southern part of the country, during my time in Chennai (formerly Madras) I was inspired by the theory of Ayurvedic medicine and the wonders it can do to mankind. That motivated me to partner with PS Hospitals, which operates Shanta Ayurveda Hospital, a joint venture of the Arya Vaidya Pharmacy (Coimbatore) Ltd, Chennai.
Shanta Ayurveda Hospital was launched to provide holistic, natural, and effective treatment. The hospital is committed to incorporate all the advanced diagnostic methods of allopathy and effective natural treatment procedures of Ayurveda.
The Arya Vaidya Pharmacy has expertise in various fields of Ayurveda, manufacturing of medicines, managing hospitals, education & research. The Arya Vaidya Pharmacy offers its technical support to Shanta Ayurveda Hospital.
Global Re-emergence of Ayurveda –
Though Ayurvedic treatment is more effective in most of the chronic diseases compared to other forms of medicine, the popularity of Ayurveda was fairly restricted until now since the majority of the global population prefers modern medicine because of its easy availability and its ability to provide quick relief from diseases. Lately, the global Ayurvedic market has been gaining momentum – thanks to the awareness and fear of toxicity to allopathic drugs. The benefits of Ayurvedic medicines and the fear of toxicity is one of the key reasons for an increasingly large population to seek alternatives. In Western countries, combining traditional and modern medicine is growing day by day.
You can see a clear shift from modern medicine to Ayurveda. Some of the key factors favoring the market growth include increasing demand for natural and organic products, expanding medical tourism across the globe, rising consumer awareness and growth of Ayurvedic institutions.
In 2018, the global Ayurvedic market size was 5,170 million US$ and it is expected to reach 11,400 million US$ by the end of 2025, with a CAGR of 12.0% during 2019-2025, and according to the World Health Organization (WHO) forecast, the global herbal market would be worth $8 trillion by the year 2050. As of today, Europe and the United States are two major herbal product markets in the world, with a market share of 41% and 20%, respectively. In the past few years, the government has actively promoted Ayurveda and supported the growth of pioneering research and medical facilities in the country. India is known as the ‘botanical garden of the world’ as we are the largest producer of medicinal herbs.
Ayurveda vs Allopathy –
Allopathy uses chemicals and synthetics to cure an ailment, while Ayurveda uses herbs. Allopathy is preferred when there is an emergency, where the medicines quell the symptoms and make the patient feel better. Ayurveda, on the other hand, addresses the root cause of the disease and cannot be used on a dying patient. Every Ayurvedic treatment is holistic and ensuring a balance of the three energies, Vaata, Pitta, and Kapha in the human body. That is one of the main reasons why Ayurveda does not have any side effects. On the other hand, every drug in allopathy has some side effects which vary from person to person.
Allopathic treatments are usually generic, where fever is always treated with paracetamol. In Ayurveda, the treatment differs from individual to individual depending upon the type of body. Also, the treatment will be different for every individual, depending on their bodies. There are still several medical conditions where allopathy does offer concrete treatment. Jaundice or Yellow fever is one of such medical condition.
Are we ready for Ayurveda?
Today, the cost of health care is sky high and affecting people’s ability to afford health coverage. Modern Drug-based medicines are not in reach for countries like India and problematic in Western countries due to the side effects. The drug should be the last rather than the first means of treatment, beginning with the natural healing method like Ayurveda.
Ayurveda is the oldest and a holistic system of healing which evolved among the Brahmin sages of ancient India years ago. Ayurveda describes three fundamental energies that regulate all the natural processes. They are Vaata, Pitta, and Kapha which control how your body works.
Ayurveda can treat many chronic diseases such as cancer, diabetes, arthritis, and asthma, which are still untreatable in modern medicine. India and other countries have started looking towards Ayurveda for treatments to restore wellness.
Ayurveda enters the mainstream as insurers are willing to pay for treatment. That shows a clear shift among the population. I recently saw a documentary called ‘The Doctor From India‘ that retells the story of this brilliant man who brought Ayurveda to the West.
Due to my partnership with Shanta Ayurveda Hospital and working with experienced Ayurvedic practitioners and doctors, I’m today able to share the ancient wisdom of this healing science which has strengthened my belief in Ayurveda even more.